Sarah and I spent several days in early September in Orlando at the
Surf Expo Trade Show.
East of Maui has been attending these shows and similar shows for many years. It is part of our job. It is how we keep on top of the newest and best products. It is where we place our orders for the following season. It is business. It is a lot of work. We get to see old friends. We get to meet new friends. It is a lot of fun!
The sign outside in front of the Orange County Convention Center says "Welcome to Surf Expo
The Global Watersports & Beach Lifestyle Tradeshow".
I've never really thought about it as a lifestyle, it is just what I do and who I am. I guess I'm lucky that I get to do what I love for my job. At the same time, owning a boardshop is a job. Dollars and cents. Sometime the lack of dollars doesn't make sense, but I'm proud of
East of Maui Boardshop, and I'm proud that we continue offer the best product knowledge and expertise in the business. I'm proud of the brands we sell, and proud of all the people we have turned on to our watersports and beach lifestyle.
ALOHA- Mark B
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| We attended the demo the day before the show. Sarah getting ready to start the 1st ever Bic Wing One-Design SUP Race | . |
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| Bic Wing 12'6"x 30 $1299 . This is a great board for touring, flat water, or recreational racing at an equally great price! |
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| Laird Sup shaper Bob Pearson showing off the floatation of the new Laird SUP race board. | | | | | |
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| New Naish MC Race boards. Naish won the 2012 SUP Brand of the Year! | | | | |
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| We've been a Fanatic windsurf dealer for years.Look for their SUP's at East of Maui soon! |
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| Inflatables are a great option for anyone with storage or transportation issues. |
After the show Saturday, we headed to Cocoa Beach for the Stand UP World Series. Some of the worlds best paddlers and Florida locals battled overhead surf and strong winds. Connor Baxter took the win on Saturday.
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| Lori Wilson Park, Cocoa Beach Fl. |
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| Connor heading in for the win! |
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Kai Lenny finished 2nd in the long distance race on Saturday, and won the Sprints on Sunday moving into the overall series lead. Connor and Kai are both impressive young men.
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